Meet Etihad Airways

Taking Off Toward New Horizons

Founded in 2003 and nearing almost two decades of navigating the skies, Etihad Airways is the leading carrier of the United Arab Emirates and employs more than 12,000 people worldwide. They fly in more than 40 countries, marking their place as a global influencer of the airline industry.

Today, Etihad Airways is taking off toward new horizons — adopting the latest technologies while still staying true to their customer-centric roots.

Driving Business Value

The Value Pipeline of Data Science & Dataiku

The partnership between Etihad Airways and Dataiku started in 2018, and since then, the team has been able to leverage data science for increasingly more — and increasingly more valuable — use cases, including:

• Customer engagement initiatives (including customer lifecycle management for lifetime value or churn models)
• Efforts to boost operational efficiency across all facets of the business
• Compliance with various industry-specific regulations

The Proof Is in the Numbers

The Outcome of a Results-Driven Approach

Through the development of an e-mail classification API, data science manager Talal Mufti estimates more than one million dollars in man-hours savings alone over the next five years with Dataiku.

Diving Into Digital Transformation

Integrating Data Across the Organization

Etihad Airways is embarking on an organization-wide digital transformation that will ultimately profoundly evolve both the governance of data in the organization as well as Etihad’s market positioning.

The wind beneath Eithad’s wings during and following this transitional period? Dataiku.

“Dataiku managed to really build trust with Etihad, they have been very supportive and responsive of our challenges”

Dr. Reem Alaya Lebhar, Director of Strategy, Management and Portfolio Governance at Etihad Airways

Digital Transformation with Dataiku

Scalable & Sustainable Systemization

Dataiku is playing a pivotal role in the enterprise data management platform that Etihad has designed to support its digital transformation. Data is a vital resource to transform business processes throughout the enterprise and needs to be leveraged for better decision-making.

“Dataiku is one of the critical components of our enterprise data platform”

Martin Hammer, Head Enterprise Data Management at Etihad Airways

An Agile Data Platform

Getting Everyone Involved in Data Everyday

Talal Mufti underlines how leveraging data to its full extent changes the business, allowing them to better segment and understand airline guests. Dataiku facilitates this through its flexibility in use cases and usability across the enterprise.

Both data scientists and various profiles across departments of the organization, including those in less technical roles, are able to leverage key data insights to drive business goals, meet customer needs, and generate true value.

“Dataiku is a powerful, but also a user-friendly, highly customizable data science platform”

Talal Mufti, Data Science Manager at Etihad Airways

Other Happy Dataiku Customers

Here’s what a few of the 30,000+ people using Dataiku across 400 companies worldwide have to say.