Increase Marketing ROI

While Empowering Your Marketing Analytics Team

Dataiku is an analytics and AI platform that enables your team to take on advanced analytics and leverage the data you own for truly actionable impact.

Using pre-packaged solutions, visual tools, and accelerators, you can quickly create value — all while gaining visibility and measurement into projects and providing guardrails across your team to maintain trust.

Connect Teams in a Shared Analytics Space

Improve Collaboration and Get Insights Faster

The journey from data to insights can be a bumpy one, and projects are often slowed down when relying on other teams or outside agencies.

Dataiku provides a collaborative, centralized environment where people with varying levels of technical comfort can seamlessly contribute their expertise to analytics and AI projects using a no-, low-, or all code approach. A visual flow automatically captures each action taken along the data pipeline, reducing miscommunication and speeding up the process.

Quickly Access and Aggregate Data

For a Complete View of Customer Behavior

Dataiku features 40+ native data connectors including cloud databases, business applications, flat files, on-premises warehouses, and everything in between. Regardless of size, shape, or location, you can access it in one place.

You can also connect to the most common CRM, campaign management, analytics, and POS tools — such as Google BigQuery, Salesforce, Tableau, Stripe, Hubspot, and Linkedin Marketing — using pre-built plugins.

Bring Generative AI to Life

Scale Personalized Messaging and Efficiency

Most marketing teams today are already using chat-based Generative AI tools on an ad hoc basis. With Dataiku, you can accelerate beyond individual efficiency and create personalization at scale.

Dataiku brings enterprise-grade development tools, pre-built use cases, and AI-powered assistants throughout the platform so that your team can make the most out of everything Generative AI has to offer.

Quickly Implement AI Use Cases

With Pre-Packaged Marketing Accelerators

While marketing analytics teams often know which advanced analytics and AI use cases they want to tackle, actually implementing them can seem out of reach.

Dataiku features pre-packaged marketing accelerators that are configurable to work with your data and fit your unique needs. These include market basket analysis, customer churn reduction, omnichannel marketing, customer segmentation, RFM segmentation, customer satisfaction reviews, RFM-enriched customer lifetime value, and more.

Built-In Governance

To Comply With Data Privacy Regulations

With the amount of customer data available and all the systems and vendors in the process, everyone is concerned about data privacy.

Dataiku can help you strike the balance between being bold and being regulated. All your data pipelines and models are built in an environment that offers top-tier explainability and auditability principles, ensuring compliance with model regulation and Responsible AI needs.

Dataiku for Marketing Leaders

Don’t Take Our Word for It

Here’s what a few Dataiku users across more than 500 companies worldwide have to say.